It is easier to explain with an example:
3x^2+7x-5=0rArr3(x^2+7/3x)-5=0
Now, since 7/3x will have to be the double product of the first and the second terms of the square, if we divide it for the double of the first (2x) we can obtain the second:
(7/3x)/(2x)=7/6, so:
3(x^2+7/3x+(7/6)^2-(7/6)^2)-5=0rArr
3(x^2+7/3x+49/36-49/36)-5=0rArr
3(x^2+7/3x+49/36)-3*49/36-5=0rArr
3(x+7/6)^2-49/12-5=0rArr
3(x+7/6)^2=(49+60)/12rArr
3(x+7/6)^2=109/12rArr and, if you want to solve:
(x+7/6)^2=109/36rArr(x+7/6)=+-sqrt(109/36)rArr
x=-7/6+-sqrt109/6=(-7+-sqrt109)/6.