A car rental agency rents 220 cars per day at a rate of 27 dollars per day. For each 1 dollar increase in the daily rate, 5 fewer cars are rented. At what rate should the cars be rented to produce the maximum income, and what is the maximum income?

1 Answer
Jul 9, 2015

Assuming an even dollar rental is required;
The cars should be rented at $36 per day for a maximum income of $6300 per day.

Explanation:

If the daily rental is increased by $x
then
Rental: R(x)=(27+x) dollars per car-day
Number of cars rented: N(x)=(2205x)
and
Income: I(x)=(27+x)(2205x)=5840+85x5x2 dollars/day

The maximum will be achieved when the derivative of I(x) is zero.

dI(x)dx=8510x=0

x=8.5

For an even dollar rental amount, and increase of $8/day or $9/day will generate the same income.
So $27+$8=$35/day
or
$27+$9=$36/day
would both be valid answers.
However, $36/day involves renting fewer cars and thus reduced expenses.

Using basic substitution and arithmetic
XXXXI(9)=6300