A research firm wants to estimate the true population proportion of families having annual incomes that exceed $100,000 in a particular city. If it costs $20 to obtain each sample value, how large must the sampling budget be?"

The firm would like to have 98% confidence, and a margin of error no larger than 3 percentage points, but currently has no information regarding how large the true population proportion might be.

1 Answer
Jul 23, 2017

one approach is to use the confidence interval formula and determine n
n=(z_(\alpha/2)^2*p*(1-p))/m^2n=z2α2p(1p)m2

we are given the following constraints z_(\alpha/2) =2.33, m = .03zα2=2.33,m=.03

We don't know the variance in order to solve for nn but we can always take the most conservative estimate of p=.5p=.5

n = ((2.33)^2*.25)/.03^2 = 1508n=(2.33)2.25.032=1508

so we know we shouldn't need to select any more than 1508 users at worst case, the budget can be reduced to 1508*20 = $30,160